TECHNOLOGY TRANSFER

SOCIAL MEDIA OPTIMIZATION

Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between organizations, communities, and individuals. Social media differ from traditional or industrial media in many ways, including quality,reach, frequency, usability, immediacy, and permanence.There are many effects that stem from internet usage. According to Nielsen, internet users continue to spend more time with social media sites than any other type of site. At the same time, the total time spent on social media in the U.S. across PC and mobile devices increased by 37 percent to 121 billion minutes in July 2012 compared to 88 billion minutes in July 2011. For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building reputation and bringing in career opportunities and monetary income, as discussed in Tang, Gu, and Whinston (2012). Geocities, created in 1994, was one of the first social media sites. The concept was for users to create their own websites, characterized by one of six "cities" that were known for certain characteristics.

Comentario 6.

Hello IEMI. In this post, I’ll talk you about my learning of this week. On the course of this third week, we was talking about Generation C; the characteristics, the motives of this kind of people, and what was the cultural change.

It seems to be a little curious why people like to share information and how it helps their life. But, the implications are a little bit dangerous like a bad use of information. The cultural shift helps to co-create things, helps to the ecology, and to making easier your life thought this is a little bat for privacy. The great thing of being a generation C is that you can build a lot of options to develop things like electronic business, and you can help yourself for get a bigger development in short time by doing, for example, crowd source services, crowd companies, generation C sites, and new pages like in a blog.

Generation C sites need some design, shareables, includes media, has a responsive design and is interactive. This week we learned, between a lot of things, to do a page with the help of blogger from google. It was really great! Now I know how to post with a tool that will not desapear like it was with simple publications in the blog.

(FOTOS FROM BLOG) There is a theme that I’ve already worked and that I’ve used several times for making my home works with my partners: drive on google. It’s a very interesting tool and it is really helpful, too. I’ve shared this with my coworkers and I’ve used it many times for making presentations.

I love that IEMI is so placed and willing to teach us this kind of tools that are really helpful for my every day work. For my general notes I’ll write the next: For success collaboration it is helpful the next things: - Communication - Commitment - Passion- shared, music-affinity, belong- new motivate- global. - Tech enabled - Gen C Mindset - Leader- vision o Structure o Agreements o Organization o Skills - Part - Talent- ID What adds value to your generation c work is: - Hero factor. - Info - Entertainment - Rewards I like a lot feel that France is so great in their business, and that people of all over the world have their current business form. So is México, who is a country with very good kind of human resources, with very good capacities and skills that are capable to develop really good ideas for collaborate and develop with people from all over the world. Talking about other cultural things, we've watch a video about sharing and building new things with people from all around the world that impressed me so much. It is about a world chorus that is explcit in the next link: CHORUS VIDEO CHORUS FULL VIDEO I really love it :) And I love IEMI!!!!!!!! Thank you for reading. Adriana.

Comentario 5.

Hello IEMI. This week i have lived different interesting things First of all, I’ll tell you about my personal cultural experience.

This week I’ve been in several parts of this beautiful city like the Luxembourg’s gardens, the Champs Elysèes, and I’ve saw the very beautiful celebration that people celebrates on July 14th. I’ve been so happy of being here in this date, and what a curiosity!

I was thinking a lot about how the pirotechnial games were played at the same time of the music, and they both were acting like expressing something in their movements.

I think this kind of presentation is great because it took a long time to get ready a really good perform of music-pirotechnical games simultaneous plaied.

The music was totally well selected and the music singers were really great! I think this is the very best coincidence of this trip: being in the 100th anniversary of the French Revolution. EIFFEL TOWER VIDEO Thank you for reading me!

Bises!

SNAP TRAVEL ADRIANA

SNAP TRAVEL VER MÁS

INFLUENCER MARKETING

INFLUENCE MARKETING Influencer marketing is a form of marketingthat has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.

It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencers may be potential buyers themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on).

The first approach to that theory comes from a communication classic, The People´s Choice (Lazerfeld and Katz), a 1940 study on political communicationthat was also known as Multistep flow model, that claims that the majority of people are influenced by secondhand information and opinion leaders.

The Word of Mouth Marketing Association defines an influencer as "A person who has a greater than average reach or impact through word of mouth in a relevant marketplace. Keller and Berry note that influencers are activists, are well-connected, have impact, have active minds, and are trendsetters,though this set of attributes is aligned specifically to consumer markets.

DIGITAL LANDSCAPE PARIS

1 GEN C

2 INFUENCE OF MARKETING

3 SOCIAL MEDIA OPTIMIZATION